A better way to buy a diamond — and make it yours.
From live diamond auctions to one-of-a-kind custom jewelry, True Carat is built to make fine jewelry more accessible, personal, and exciting.
Exceptional stones, discovered live.
Meet us where the auction happens.
Join our TikTok LIVE auctions to discover certified lab-grown diamonds in real time, see stones up close, ask questions, and bid alongside the True Carat community.
Beautiful diamonds should feel extraordinary — not out of reach.
From the live auction to your finished piece.
True Carat started with a simple belief: buying a beautiful diamond shouldn’t feel unattainable. Through our live auctions on TikTok, we bring certified lab-grown diamonds directly to our community in an engaging, transparent format — giving more people access to exceptional stones at prices that make sense.
Finding the stone is only the beginning. This custom jewelry studio is where your diamond becomes yours. Whether you purchased a stone from a True Carat auction, already own one, or need help finding one, our jewelry team works with your inspiration and ideas to create a piece made specifically for you.
From discovery to design, we want the experience to feel straightforward, personal, and genuinely exciting.